Question: #165

COMMUNICATION 339 Advertising and The Media Week One Individual Assignment

Provide short answers of 200 to 300 words each for the following questions:

  • What seven trends characterize modern mass media? Which trend do you think has the greatest effect on society today?
  • How could you explain functional and critical or cultural approaches of classifying mass communications to a friend? Which approach makes more sense?
  • How does media technology affect culture and society today? How has media technology influenced older forms of communication?
  • What is the purpose of advertising research? How do advertisers attempt to fulfill this through research? What steps do they take?

Combine your answers into a Microsoft® Word document.

Format your assignment consistent with APA guidelines.

Solution: #169

COMMUNICATION/339 Advertising and The Media Week One Individual Assignment

APA , ...

Tutormaster
Rating: A+ Purchased: 11 x Posted By: Protut0r
Comments
Posted by: Protut0r

Online Users