MKT571 New Product Launch Marketing Plan Part III

Question: #1226

Complete the final phase of your New Product Launch Marketing plan. Using the sample Marketing Plan in Marketing and Management (pp. 60-65), consider your product launch to date, reflect on additional learning, and refine to create a Marketing Plan for your new product. Your plan should be no more than 3,500 words. Be sure to include the following: Executive summary Situational analysis Market growth potential and competitive analysis Segmentation, target market, and positioning PrMarketing communication plan Financial information(including forecasting demand, break-even, sales, promotional budget, and marketing expense)Intended marketing objectives for Y1, Y2, and Y3icing and distribution strategies Implementation milestones Evaluation and control metrics and methodology to measure performance Contingency planning

Solution: #1222

MKT571 New Product Launch Marketing Plan Part III

Introduction

A good marketing plan provides details about how a company plans to reach its marketing objectives. In business marketing plans are used t...