Resources: University Library, Kudler Fine Foods Virtual

Organization

Use the Virtual Organization link on the student website to

access additional company information on Kudler Fine Foods.

Write a 1,050- to 1,400-word paper in which you justify the

importance of marketing research in the development of Kudler

Fine Food’s marketing strategy and tactics, and identify the areas

where additional market research is needed. Analyze the

importance of competitive intelligence and analysis in regards to

the development of Kudler Fine Food’s marketing strategy and

tactics.

Format your paper consistent with APA guidelines.