Resources: University Library, Internet

Use the product or service you selected for your Marketing Plan:

Phase I Paper.

Write a 1,400- to 1,750-word paper in which you address the

following:

 Identify the segmentation criteria that will affect your target

market selection. Identify your target market.

 Describe the organizational buyers and consumers of your

product or service and the factors that influence their

purchasing decisions. Discuss how these factors will affect

your marketing strategy.

Analyze current competitors and define the competitive

landscape for your product or service.

Format your paper consistent with APA guidelines.