Resources: University Library, Internet

Use the product or service you selected for your Marketing Plan:

Phase I Paper.

Write a 1,400- to 1,750-word paper to include the following

information:

 Describe the attributes of your product or service in detail.

 Describe the pace at which your product will move through

the product life cycle and the factors that will affect its

movement. How will the product life cycle affect the

marketing of your selected product or service?

 Identify the positioning and differentiation strategies for the

product or service.

 Identify the appropriate price strategy that should be used for

the product or service.

Format your paper consistent with APA guidelines.