Importance of brand identity and explain how it has an impact on the other external factors

Question: #242

All written assignments and responses should follow APA rules for attributing sources. 2pg

Q1. - Select one of the three marketing trends, Internet and online marketing, Consumer movement, Importance of brand identity and explain how it has an impact on the other external factors of consumer decision-making.

Q2. - How does the trend influence the consumer buying process? Which steps of the process does the trend affect the most, and what is the effect? Analyze the impact of the trend on the buying process.

Solution: #257

Importance of brand identity and explain how it has an impact on the other external factors

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