BUSN380 Week 5 TCO 4 Problem Set 5 Consumer Buying Decisions Cost of Credit vs Cash Price Futur

1.   Tammy Monahan is considering the purchase of a home entertainment center. The product attributes and weights she plans to consider are:

portability            .1

sound projection  .6

warranty              .3

Tammy rated the brands as follows:

portability

sound projection

warranty

Brand A

6

8

7

Brand B

9

6

8

Brand C

5

9

6

BUSN380 Week 5 TCO 4 Problem Set 5 - Consumer Buying Decisions Cost of Credit vs Cash Price Futur

• BUSN380 Week 5 TCO 4 Problem Set 5 - Consumer Buying Decisions, Cost of Credit vs. Cash Price, Futur.docx 24 KB

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