Trade Promotions Complete Solution

Question: #580

Trade Promotions

What are the biggest advantages of trade promotions and why? Compare and contrast trade promotions vs. consumer promotions. Incorporate concepts and examples from this week’s lecture in your post.

Sales Promotion Strategies

What are three sales promotion strategies? Compare and contrast the three strategies and use one product to illustrate each strategy. Compare and contrast which strategies would be appropriate with each of the four major types of selling (trade, retail, telemarketing, and e-marketing). Incorporate concepts and examples from this week’s lecture in your post

Solution: #597

Trade Promotions Complete Solution

Discounts, offers, free samples are all examples of consumer promotion. They are directed at the end users while the trade promotions instead of being directed at the end users are directed at those who will resell it.
2. There are three sales promotion strategies. The first is pull strategy, the second push strategy and the...