INB 205 Week 5 Discussion 2

Question: #7662

Two of the screening processes used to evaluate a market’s potential for the successful introduction of a product are country screening and segment screening. Country screening relies on the analysis of a country as a whole, including such elements as their economic standing, political prospective, and social climate, in order to determine their probability as a potential market in which to offer a product or service???

Solution: #7671

INB 205 Week 5 Discussion 2

Two of the screening processes used to evaluate a market’s potential for the successful introduction of ...