MKT571 Week 4 QUIZ

Question: #784

MKT571 Week 4 QUIZ

Week 11 Discussion Information Systems

Discussion 1

Role of CIO" Please respond to the following:

Question - The role of CIO is the most influential capacity in the IT organization. Identify what you believe are the most important characteristics and qualities of successful CIOs. Of the characteristics and qualities you identified above, reflect on those you have and those you still need to acquire in your professional career.

Solution: #794

UOP MKT571 Week 4 Quiz (100% GUARANTEE)

1. What is a simple way to engage in international marketing?

Licensing

Travel abroad

Communications

Cultural attainment

2. Companies are pursuing which objective when they start with prices high and slowly drop them over time?

Market skimming

Market tactics

Focusing on market share

Market pricing

3. Which strategy uses the manufacturer’s advertising, promotion, and other forms of communication to persuade consumers?

Push strategy

Upward strategy

Pull strategy

Downward strategy

4. What type of distribution places the goods or services in as many outlets as possible?

Exclusive distribution

Marketing distribution

Selective distribution

Intensive distribution

5. Which agreements are not necessarily illegal, but they do violate U. S. law if they tend to lessen competition substantially?

Loosening agreements

Promising agreements

Marketing agreements

Tying agreements

6. What is the practice that allows companies to maximize their market share by believing a higher sales volume will lead to lower unit costs and higher long-run profi...