A firm’s new product development process should

A firm’s new product development process should

a. maximize the likelihood of projects being both technically and commercially successful.

b. eliminate the firm’s exposure to risk.

c. utilize technology currently available within the organization, thereby reducing expenses.

d. be patented irrespective of the success of the product.

A firm’s new product development process should

A firm’s new product development process should

a. maximize the likelihood of projects bei...

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Gaijingaijin

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Positiveplus

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