· Financial Analysis
First year sales are projected at to double by 2014.
The sales forecast for 2013 assumes slow growth at first, a decline over summer and a large increase in fall for senior photos.
Sales are shown in terms of units of package portraits at $50 each package copyright release at $250 each, and wedding albums at $2,000.
The per-unit cost is estimated at 10 percent for portraits and family photos, and 20% for weddings. This cost includes all expenses for outsourced high-resolution printing, as well as materials for producing digital products (CDs, labels, etc.). The direct costs are higher for weddings, because this sales category is the most traditional, and will result in a much higher percentage of printed final products than digital ones.
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