MKT571 Week 6 QUIZ ALL CORRECT

Question: #977

IMAT 637 Week 1

Discussion Item 1-1. Write a brief statement describing an IT acquisition by an organization about which you have knowledge. State whether the organization believes the acquisition met its objectives (e.g., improved the performance of the organization). State why you believe the acquisition was successful, unsuccessful, or partially successful and the principal reasons for this result.

Discussion Question 1-2 In your judgment, what is the most challenging aspect of identifying a performance gap and developing a tentative acquisition strategy? Explain your reasons and how this aspect might be improved.

Discussion Question 1-3. Should it be permitted to add, delete, and change requirements after they have been approved up to the time a contract has been signed with a service provider? Should it even be possible to add, delete, and change requirements during the subsequent project?

Solution: #981

MKT571 Week 6 Quiz (ALL CORRECT)

1. The purpose of profitability control is to

understand the efficiency of the sales force, advertising, sales promotion, and distribution

evaluate and improve the spending efficiency and impact of marketing expenditures

examine where the company is making and losing money

examine whether the company is pursuing its best opportunities with respect to markets, products, and channels

2. ________ is the process by which firms assess the effects of their marketing activities and programs and make necessary changes and adjustments.

Marketing implementation

Market watch

Marketing control

Test marketing

3. A Gucci bag sells for $120 in Italy and $240 in the United States due to the differences in the costs of distributing the product in the two countries. This phenomenon is called a(n)

price escalation problem

market pricing problem

opportunity cost problem

tactical pricing problem

4. ______ is an obligation to act in a way expected of a reasonable person.

Liability

Duty

Litigation

Reliance

5. Which characteristic of a marketing audit is described by the methodical evaluation of the macro- and micromarketing environments, objectives and strategies, system, and activities?

Periodic

Systematic

Comprehensive

Independent

6. The marketing audit reviews six components of the overall marketing arena including the marketing environment, marketing strategy, marketing organization, marketing systems, marketing productivity and

marketing control

marketing function

marketing development
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